ACTIO
Website redesign for a fitness brand
Summary
ACTIO is a startup fitness brand and soon-to-be application that connects people with the best workout classes in their area. The creators are committed to provide options for people to connect through fitness, while finding different ways to stay active and social in their communities.
Challenge
Update ACTIO’s website to attract potential members and investors.
Previous website
Branding
My role
Web designer and copywriter
Team members
William Víquez Mora, photographer and designer
Priscilla Alfaro, ACTIO’s cofounder
Project Goals
Create a great-looking website
Elevate the brand’s digital presence
Increase web traffic and brand awareness
Attract potential members and investors
Design process
Understand brand and users (attend a dance class!), interview founders
Research competitors and fitness market at large
Identify improvement areas for the website:
-Clarify the brand message (copy)
-Add design elements that convey movement
-Align image and color use with the brand guide
-Add reviews
Mock up ideas and present for initial feedback
Execute web design
Client presents website at start up competition for additional feedback
Edits and recommendations
New website
Results
Traffic increase since new website launched
Winner of $10,000 community choice award
